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Behind The Scenes: Our Inclusive Summer Campaign

07/05/2024

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56% of plus size women don’t feel represented in the swimwear industry. At Yours Clothing we’re committed to make changes and it’s important to us that our customers feel seen and represented when they shop with us.

We’re introducing a new way to shop on our website, our newest feature allows customers to view the swimwear they’re shopping on different models. Our entire swimwear range has been modelled in multiple sizes ranging from a UK 18 to 22/24 which can be viewed on our ‘select model size’ button.

95% of plus size women feel they are more likely to shop when clothes are modelled on various sizes.

We invited 4 of our Outsiders to launch our Inclusive Summer campaign and embrace the beauty of diversity.

Take A Look Behind The Scenes

Our 4 Outsiders were invited to our in-house studio for a Yours Clothing swimwear photoshoot, where they got to pick out their swimwear and spend a day in front of the camera celebrating inclusivity.

Meet Our Outsiders

Check out our Outsiders Edit full of items loved by your favourite influencers and read more about Inclusive Summer campaign here.

Shop more of our swimwear here.

Show us your swimwear look over on socials using the hashtag #ThisIsYours – you might even get featured!